Neston is a mix of 3 cereals with which you can make quick recipes for breakfast, lunch or dinner. So, during the pandemic we took advantage that young people, who were know stuck at home, were looking for fast, cheap and delicious way to cook. We created a digital campaign with fast recipes and with different catch phrases that went anywhere from: “There are better things, but it is good”. “Thank goodness for Neston”. “It will take care of your hunger” and “You can eat it with anything”.

The campaign went viral as we continued to make new material.